Authority is one of the most powerful elements to your online marketing strategy. People blindly put their trust in authority, something that is actually quite startling.
Google’s algorithm works on the basis of authority. If you create a website so good that people can’t help but link to it, Google will assume your site must be important. This is the key to success through content marketing. If you produce content that overflows with value for your audience then you will naturally become an authority in your chosen niche.
Here are five rules for building highly authoritative websites:
Rule Number One – The Winning Difference.
This is a concept that has been around before the dawn of the beautiful internet most of us take for granted today. It has been called many things in the past and is basically the thing that sets you out from your competition. It’s the thing that makes you unique, you special stamp, if you will.
When building an authority website, it is essential that you differentiate yourself from your competition. This makes all the difference when it comes to becoming a “go to” person in your niche. This rule forms the backbone of the five essential rules you must follow to win with content marketing.
Rule Number Two – Don’t Hard Sell, Teach Instead.
Most people assume that the main barrier to success online is traffic. This is obviously true to a certain extent but what if you’re already getting tons of traffic but still no sales?
This usually boils down to a lack of trust. People love to buy things but hate feeling sold. Concentrate on providing value that builds authority for you.
Educational style content works very well. It attracts backlinks, builds trust and ranks for relevant keywords in the SERP’s. It also builds a relationship with your audience because you’re simply educating people about the benefits of doing business with you.
Rule Number Three – Flagship Content.
On your website, it is vitally important that you have foundational content. Content that people need to see to learn more about your and your business. In addition to this, your foundational content should rank for the most important keyword phrases. After all, it’s what your site is all about! To attract the links that you need, your foundational content needs to be strategically created and provide instant value.
Rule Number Four – Headlines & Hooks
Building authority is like being in a constant battle for attention. When nobody knows you and you’re just starting out, it can be really hard. On the flip side, when you’re really well known, you may still find yourself competing for the attention of your loyal readers. Competition is crazy out here!
The headline of your post is what sells your content. A killer headline can work wonders for your click-through rates. A hook is the the thing that gets people excited about your content. It’s the thing that reels them in, just like a fishing hook haha!
Rule Number Five – Influencing People
Dale Carnegie’s How to Win Friends and Influence People is one of the best selling self-help books of all time. As the internet becomes more social, winning friends over can be super influential for you.
What others say about you is more important than what you say about yourself
Make friends in your niche who can vouch for your authority and expertise. Once you start doing this, you’ll really start reaping the benefits of being an authority in your niche and being able to leverage that influence to build a profitable online business