Fundamentals Of Affiliate Marketing

According to a recent survey completed by Forrester, $370 billion is expected to be made in the US online in 2017. This is a staggering number and it is only set to grow further.

Check out this US online business forecast chart:

The reason I’m showing you this is to endorse the fact that affiliate marketing is a fantastic way to start an online business. If you own a website that has a following, you can monetise that website through affiliate marketing.

This infographic describes affiliate marketing in a short and sweet way:

So what secrets do you need to know before you can become a successful affiliate?

Before starting affiliate marketing you need to know what kind of audience you want to target.

Here are four steps we recommend following before starting your affiliate marketing venture:

Choose your type of promotion

As an affiliate, there are many ways you can promote products and services:


Blogs can be one of the most lucrative ways to generate leads and sales for products you’re promoting through affiliate marketing. Blogs are by far the most popular way for affiliate marketers to make money.

A blog is what you make of it. You can create a fantastic resource for people in your niche if you choose to. It really helps to pick something that you’re passionate about when it comes to blogging. You’ll be able to produce awesome content if you love the topic you’re writing about. Your content needs to be original and if you want to get those precious rankings, outstanding!

Review Websites

Review sites are exactly what they say on the tin. They are websites that specialise in reviewing products in a particular niche. The key here is to provide genuine, unbiased information and don’t only post reviews on products that you’re going to make money from. Provide reliable, up-to-date information that captivates the visitor and compels them to click through to the merchant website.

Download Sites

Download affiliate sites provide free-trial software for users to try before they buy. This type of website is quite popular in the affiliate marketing world. The jist of it is that people download the software and if they like it they purchase the full version – if they do this, the affiliate gets paid a commission for the referral.

After you decide on the niche you want to target and the type of product you want to promote. You need to decide on a domain (if you haven’t already).

Picking Your Domain

Your domain name is an important part of your website. It doesn’t HAVE to relate to your niche but you want it to be something brand-able. It might take you a while to settle on a domain name you want because so many domains are already taken nowadays. Having said that, many domain extensions that didn’t exist a few years ago are now available so this gives you a lot more freedom over the name you want.

Your best bet is to purchase your domain from a well known domain registrar site like Godaddy or Namecheap. These registrars have domain names on sale for next to nothing. Typically you can pickup a domain and register it for a year for less than 10 dollars.

Once you’ve picked your domain you’ll need to purchase hosting for the domain. Domain hosting is the thing that allows you to install frameworks like WordPress & Drupal onto your site. Hosting is relatively cheap and can be purchased as a package with your domain from the registrars.

After purchasing your domain and hosting you should be all set to start your affiliate marketing venture!